Every stage needs
a different message.

Your lists sit in ad exports, store reports and analytics files. Rapio brings them together and turns them into WhatsApp campaigns — from first contact to winning someone back.

Join the waitlist See the messages
Build awareness

by introducing your business to people who have just found you

Drive sales

by putting the right offer in front of the right list, at the right time

Build loyalty

by giving customers who already bought a reason to come back

Re-engage

by reaching the people who went quiet before they forget you

Full-funnel marketing messages

The same audience, four different reasons to write.

Build awareness

Someone filled in a form, joined a webinar or left their number in your store. They know your name and nothing else. Once they have opted in to hear from you on WhatsApp, the first message is the one that decides whether there will be a second.

  • Introduce what you do, in one message
  • Send the thing you promised at sign-up
  • Give new leads a clear next step

Drive sales

The offer is ready and the list is sitting in a spreadsheet. Bring the two together: pick the lists, pick the template, and send it the moment it is ready. People who appear on more than one list are messaged once.

  • Announce a launch, a season or a price change
  • Send an offer to the list it was made for, not everyone
  • Start it at the hour your audience actually reads

Build loyalty

The hard part is done — they bought once. Keeping them costs a fraction of finding someone new, and yet retention usually gets left to email, where it goes unread. Your best customers are a list like any other, and they deserve a different message.

  • Thank people who came back, with something real
  • Reward the customers who buy most often
  • Give returning customers early access

Re-engage

They downloaded the app, opened it twice, then nothing. Or they filled a cart and walked away. Notifications are off, email bounces off them. WhatsApp is often the only door still open — and one message is enough to find out whether anyone's home.

  • Bring back people who went quiet 30, 60 or 90 days ago
  • Tell them what changed since their last visit
  • Send the button straight to the screen they left

Use cases

B2B SaaS|Drive sales

Leads that stopped moving

Hundreds registered or started a trial, then stopped. Emails go unopened and the calls go unanswered.

List
Webinar registrations Trial started Demo requested
Campaign
One concrete next step: a setup call, a short case study, an extended trial.
Learning
Which lead source actually clicks — and where next quarter's budget should go.
E-commerce|Build loyalty

One order, then silence

The first sale is the expensive one and most customers stop there. Winning them back costs far less.

List
Bought in the last 90 days Bought once, never returned In-store sign-ups
Campaign
A different offer for each list, planned on the timeline rather than improvised.
Learning
Which list comes back, so the next campaign is a decision instead of a guess.
Mobile app|Re-engage

Installed, opened twice, gone

They haven't deleted the app, they just stopped opening it. Push is off, so the number is the last way in.

List
Inactive 30 days Inactive 60 days Signed up, never used
Campaign
A reason to return for each cohort, with the button opening the app on the right screen.
Learning
Which list still clicks, and where another message is still worth sending.

Your lists are
already waiting.

Bring them together and send the first campaign.

Join the waitlist