Features — Campaigns

Plan, send and measure
your WhatsApp marketing messages.

Marketers already run campaigns everywhere else. On WhatsApp, the official route for sending at scale is the Business Cloud API — Rapio turns it into a campaign channel your team can run.

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Campaign Manager

Create and manage campaigns for your audience.

Campaign Manager runs the whole cycle: build a campaign in four steps — sender, audience, message, review — start the send, then let campaign analytics show you what it did. Delivered, read and clicked with their rates, Meta cost and cost per click — every metric at a glance.

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Rapio's Campaign Manager: the performance chart over the period, and every campaign in one table with status, delivery, read and click rates, Meta cost and cost per click
Campaign creation

Four steps on one page — name and sender, who gets it, what they get, review. Everyone gets their own name in the message, and you see exactly how it looks on their phone before it goes out.

Report and analytics

Delivered, read and clicked with their rates, live. Every campaign side by side with Meta cost and cost per click, and a status you never have to guess.

Campaign details

One page per campaign: its lifetime report and its only point of control. Pause, resume, cancel or archive from the same page you read the numbers on.

Campaign Planner

All your WhatsApp communication
on one timeline.

Campaign Planner lays every campaign onto a Gantt-style timeline. Drag next period's plan into shape on the same draft the whole team works on, zoom from a week out to a quarter, and move any plan into Campaign Manager the moment it is ready to send.

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Campaign Planner: next period's campaigns laid out on a timeline, week by week, with their names and dates
Plan mode

Place next period's campaigns on the timeline and drag them into shape. The plan is a shared draft — everyone on the team works on the same one — and any campaign moves into Campaign Manager in a single step.

Current campaigns

Your past and active campaigns on the same axis instead of a list — the view your plan lives in, filled with what actually happened.

Any zoom

Weekly, monthly and quarterly views in both modes — from next week's sends to the whole year ahead, on the same timeline.

Campaign Insights

Stop building reports.
Let Rapio build them.

Weekly and monthly campaign reports get rebuilt every period — for management, for clients — by hand, for hours. Campaign Insights builds that report instead: pick any date range and read the delivered-to-read-to-clicked funnel, what every campaign cost per click, and which ones are worth a second look.

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Campaign Insights: the sent to delivered to read to clicked funnel for the period, with total Meta cost, click rate and cost per click
Summary for any period

The headline metrics for the week, the month or any date range you choose — on one screen, without assembling them.

Best and worst campaigns

The top and bottom performers of the period side by side, with the trends that moved inside it.

Cost, not just volume

Meta cost and cost per click next to every campaign — what the period spent, and what it bought.

Your next campaign,
in minutes.

Pick a customer list, send your message, and know exactly what it did — a launch, a sale, or an offer to bring customers back.

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