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Resources

Everything you need to send WhatsApp marketing messages.

Meta's terms in plain language — for the people who send the messages, not the people who write the code.

On this page12 articles · 80 min 01Understand the platform28 min 02Choose and budget22 min 03Get your account ready15 min 04Write and send15 min The whole guide as a PDF29 pages

Looking for a term? The glossary has the words Meta uses, one plain sentence each.

01

Understand the platform

What Meta's platform is, the names it goes by, and the account everything belongs to.

4 articles · 28 min
Start hereWhatsApp Business PlatformMeta's business side of WhatsApp: the building blocks, the accounts and the rules.Read · 8 min
WhatsApp Business APIThe name people search for, and what it means today.Read · 7 min WhatsApp Cloud APIThe part that sends, and what it leaves to a marketing team.Read · 7 min WhatsApp Business AccountWhat it holds, who owns it, and how Meta is changing it.Read · 6 min
02

Choose and budget

What a message costs, who bills you, and how to pick the company you send through.

4 articles · 22 min
Cost per messageMeta's charge per delivered message, every country's rate, and who sends the bill.Read · 6 min API providers (BSPs)Meta's three kinds of partner, and the questions to ask before you choose one.Read · 4 min WhatsApp MCPWhat Meta's WhatsApp Business Tools server can do in Claude, Codex or ChatGPT, and where it stops.Read · 5 min WhatsApp MCP vs RapioMeta's MCP server and Rapio side by side, and when the MCP server is enough.Read · 7 min

Rapio's own plans and the cost calculator are on the pricing page.

03

Get your account ready

Everything on Meta's side before your first message. Nothing here is about your Rapio account.

1 survey · 2 articles · 17 min
Survey · 2 minAre you ready for your first marketing message on WhatsApp?A few questions about your account and your list, and a plan with what's left, in order.
Take the survey
Setting up your accountBusiness portfolio, phone number, payment method, verification, opt-in and templates, in the order that saves the most time.Read · 9 min Opt-inWhat Meta requires before you send marketing messages, and how to collect it.Read · 6 min
04

Write and send

What goes into a marketing message, and how many people you can reach in a day.

2 articles · 15 min
Marketing templatesHow a template is built, examples by goal, and why templates get rejected.Read · 7 min Messaging limitsHow many people you can reach in a day, from 250 to unlimited, and what makes it grow.Read · 8 min
Free guide · PDF · 29 pages

WhatsApp marketing guide: end-to-end campaign management

Set-up, messaging limits, campaign management and measurement, in one file for your team.

Get the guide
Cover of the WhatsApp marketing guide

Campaigns on your own WhatsApp Business Account.

Meta bills the messages at its list price. We charge a fixed fee for the software.

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