Two plans for WhatsApp marketing. The product is the same in both.

Two numbers, from two different companies. Say you deliver 20,000 marketing messages to Turkey in a month:

≈ $218 to Meta — their own list price, charged to the card on your WhatsApp Business Account. This is the bigger line and it moves with the country you message and the category you send.
$79 to us — the Growth plan. Fixed, tax included; it doesn't move with your volume inside the plan.

We never see the first number and take nothing from it.

It depends on the country of the person you message. Meta sets one list price per market for a delivered marketing message — from $0.0109 in Turkey to $0.1597 in the Netherlands, at its USD rates effective October 1, 2026. Countries without their own line are priced under a region, such as Rest of Western Europe.

There's no volume discount on marketing messages: the 100,000th costs the same as the first. The calculator above works it out for the countries you send to. Rapio adds nothing per message on top.

Access is — Meta doesn't charge to connect to the WhatsApp Cloud API. It charges for messages: every marketing message WhatsApp confirms it delivered is billed at Meta's rate for that country, from the very first one. A send that fails costs nothing.

On our side, the first 100 marketing messages are on us, on every plan. After that it's the fixed plan fee. Meta's charges carry on either way — they were never ours to waive.

There is no free tier, but there is a free start: the first 100 marketing messages are free on every plan. You sign up without a card, connect your WhatsApp Business Account and send. We ask for a card when you start a plan, and billing starts that day — which also becomes your renewal date, so the setup time you spend waiting on Meta doesn't eat a paid month. Any of the 100 you haven't sent are added to your first period.

Two things to know. Meta charges for the messages from the very first one; the free part is our fee, not theirs. And the 100 are given once: they belong to your phone numbers and your Meta Business account, so a number or account that has already used them somewhere else doesn't bring them back — and neither does canceling, changing plans or starting a new workspace.

One delivered message to one person — WhatsApp has to confirm it arrived. Sends that fail never count and never cost you: wrong numbers, numbers already known not to be on WhatsApp, and anyone who opted out are filtered out before the send.

Messaging the same person twice counts twice, so frequency is a real choice rather than a free one. Test messages count too. Your message count resets on your billing date.

Replies you send from the Inbox don't count — they never come out of your plan. Meta does charge for them: since October 1, 2026, it bills each reply as a service message, at the same rate as its utility messages in that country.

No. Meta bills the card on your own WhatsApp Business Account, at their published rate. We never handle that money and we can't mark it up — you would see it if we did, because the invoice comes from Meta, not from us. Some providers do add a margin; here is what to ask one before you choose.

Sending stops there. The messages already delivered are delivered — and billed by Meta — and the rest are not sent. The campaign shows as Plan limit reached, and it waits for you.

To finish it you either upgrade — which applies immediately and starts a new period on the bigger plan — or wait for your renewal. You can start a campaign that runs past your plan in the first place — before you launch, the last step of the setup shows what the send does to your counter, and the projection is shown, not enforced. In both cases you resume it yourself; it never picks up on its own, because a campaign that quietly restarts two weeks later would send the wrong message at the wrong time. Nothing is charged that you did not choose: there is no automatic mid-period upgrade, no overage fee and no add-on pack.

It happens the moment you choose it. Moving from Growth to Scale, or from monthly to yearly billing, charges the new plan's full price, starts a new period that day and moves your renewal date to that day. The messages you haven't sent are not lost: they are added to the first period of the new plan. On a yearly plan, moving to Scale starts a new Scale year, and the months of your current year that haven't started yet are taken off its price.

Say your Growth period runs Sep 15 – Oct 14 and on Oct 3 you have sent 43,959 of 60,000. Moving to Scale charges $199, your new period runs Oct 3 – Nov 2, and it holds 180,000 plus the 16,041 you hadn't sent: 196,041. From then on each period is 180,000. Before you pay, the window shows the amount, the messages carried over and your next payment date.

Your plan runs to the end of the period you have paid for — on a yearly plan, to the end of the year — and ends there. Until then you keep it and the messages left in it. Nothing more is charged. If you change your mind, Keep my plan in Billing undoes it before that day.

Say your Growth period runs Sep 15 – Oct 14 and you cancel on Oct 3 with 16,041 messages left: you can send them until Oct 14, and on Oct 15 nothing is charged and the plan ends.

Campaigns stop sending then, but nothing is deleted — your reports, lists and change history stay readable, and your WhatsApp Business Account is untouched because it was never ours to touch.

Yes, and it is self-serve — we don't ask for a reason and we don't put it behind support. Moving from Scale to Growth takes effect at the end of the period you have paid for. Until then you keep Scale and the messages left in it; on your renewal date Growth starts and its price is charged. You can undo the change before that day.

On a yearly plan, moving to a smaller plan or to monthly billing waits for the end of the year, and every month until then keeps its full allowance. That is the other side of two months free.

Yes. Write to us and tell us what happened. We look at each case and help — if a refund is right, it goes back to the card the payment came from.