--- title: "WhatsApp Marketing Guides and Resources" description: "Plain-language guides to the Cloud API, WhatsApp Business Accounts, messaging limits and opt-in, plus a glossary and a readiness survey." url: https://getrapio.com/resources/ updated: 2026-10-13 --- Resources # Everything you need to send WhatsApp marketing messages. Meta's terms in plain language — for the people who send the messages, not the people who write the code. On this page 12 articles · 80 min **01** — Understand the platform *28 min* **02** — Choose and budget *22 min* **03** — Get your account ready *15 min* **04** — Write and send *15 min* [The whole guide as a PDF *29 pages*](https://getrapio.com/resources/whatsapp-marketing-guide/) Looking for a term? [The glossary](https://getrapio.com/resources/glossary/) has the words Meta uses, one plain sentence each. 01 ## Understand the platform What Meta's platform is, the names it goes by, and the account everything belongs to. 4 articles · 28 min [*Start here* **WhatsApp Business Platform** — Meta's business side of WhatsApp: the building blocks, the accounts and the rules. *Read · 8 min*](https://getrapio.com/resources/whatsapp-business-platform/) [**WhatsApp Business API** — The name people search for, and what it means today. *Read · 7 min*](https://getrapio.com/resources/whatsapp-business-api/) [**WhatsApp Cloud API** — The part that sends, and what it leaves to a marketing team. *Read · 7 min*](https://getrapio.com/resources/whatsapp-cloud-api/) [**WhatsApp Business Account** — What it holds, who owns it, and how Meta is changing it. *Read · 6 min*](https://getrapio.com/resources/whatsapp-business-account/) 02 ## Choose and budget What a message costs, who bills you, and how to pick the company you send through. 4 articles · 22 min [**Cost per message** — Meta's charge per delivered message, every country's rate, and who sends the bill. *Read · 6 min*](https://getrapio.com/resources/whatsapp-api-cost/) [**API providers (BSPs)** — Meta's three kinds of partner, and the questions to ask before you choose one. *Read · 4 min*](https://getrapio.com/resources/whatsapp-business-solution-provider/) [**WhatsApp MCP** — What Meta's WhatsApp Business Tools server can do in Claude, Codex or ChatGPT, and where it stops. *Read · 5 min*](https://getrapio.com/resources/whatsapp-mcp/) [**WhatsApp MCP vs Rapio** — Meta's MCP server and Rapio side by side, and when the MCP server is enough. *Read · 7 min*](https://getrapio.com/resources/whatsapp-mcp-vs-rapio/) Rapio's own plans and the cost calculator are on the [pricing page](https://getrapio.com/pricing/). 03 ## Get your account ready Everything on Meta's side before your first message. Nothing here is about your Rapio account. 1 survey · 2 articles · 17 min [*Survey · 2 min* **Are you ready for your first marketing message on WhatsApp?** — A few questions about your account and your list, and a plan with what's left, in order. *Take the survey*](https://getrapio.com/resources/whatsapp-readiness-check/) [**Setting up your account** — Business portfolio, phone number, payment method, verification, opt-in and templates, in the order that saves the most time. *Read · 9 min*](https://getrapio.com/resources/set-up-whatsapp-business-account/) [**Opt-in** — What Meta requires before you send marketing messages, and how to collect it. *Read · 6 min*](https://getrapio.com/resources/whatsapp-opt-in/) 04 ## Write and send What goes into a marketing message, and how many people you can reach in a day. 2 articles · 15 min [**Marketing templates** — How a template is built, examples by goal, and why templates get rejected. *Read · 7 min*](https://getrapio.com/resources/whatsapp-marketing-message-templates/) [**Messaging limits** — How many people you can reach in a day, from 250 to unlimited, and what makes it grow. *Read · 8 min*](https://getrapio.com/resources/whatsapp-messaging-limits/) Free guide · PDF · 29 pages ## WhatsApp marketing guide: end-to-end campaign management Set-up, messaging limits, campaign management and measurement, in one file for your team. [Get the guide](https://getrapio.com/resources/whatsapp-marketing-guide/)